MaxBet, a leading omnichannel betting and gambling company in Serbia, started operating within the Flutter International company in January.

This collaboration marks a key step towards innovation and leadership in the gambling industry.

„I am honored and pleased to welcome all members of the MaxBet team to the Flutter International family. Together, we are ready to take the player experience to a higher level, combining MaxBet’s local expertise with our capacity and technology, enabling MaxBet to become number 1 in Serbia and achieve exceptional success in the markets of Bosnia and Herzegovina, Montenegro, and North Macedonia. For us together, IT’S GAME ON – the game has just begun and is full of new possibilities, winning moves, and opportunities for growth,“ said Daniel Taylor, CEO of Flutter International during his visit to MaxBet in Belgrade, marking the first day of operating within the Flutter International family.

This strategic collaboration marks the introduction to a new era of MaxBet’s business, promising exceptional benefits for both players and employees. The partnership with Flutter International represents a synergy between two leaders in the industry, combining MaxBet’s local experience with Flutter International’s global resources and expertise.

„The game has begun and we are now playing it together in the regions with the highest potential in Europe, where a key presence in retail is crucial, which is something MaxBet excels at. This strategic acquisition represents our absolute dedication to providing the best possible user experience for players, and now, together with Flutter, we have the opportunity to take the game to an even higher level,“ said Savo Bakmaz, CEO of MaxBet.

With Flutter International as the perfect partner, MaxBet starts a journey that will transform the world of betting and gambling in Serbia, opening the doors not only for progress in the industry but also for the development of all employees in the company.