Panel „Walk the talk: The Importance of Activism in Promoting the ESG Concept“ held at the 31st Kopaonik Business Forum emphasized the significance of individual actions in shaping a sustainable and socially responsible society. Moderated by Dejan Janjatović, the panel brought together prominent figures from various sectors who are actively promoting sustainability and social responsibility. The panel opened with a presentation by Slobodan Bubnjević, a science journalist, who highlighted the importance of accountability in the face of global challenges. Janjatović stressed the role of activism in raising awareness about sustainability and fostering socially responsible behavior, stating that public figures can serve as powerful catalysts for promoting sustainable principles and inspiring action. NLB Komercijalna Banka, the general sponsor of the Kopaonik Business Forum, continues its tradition of supporting the most significant business event in Serbia and the region.